Psyco-Logic

What is Psyco-Logic?

Phyco-Logic is the relationship between the mind, reasoning, and behaviour, or the formalisation of common-sense human psychology. Logic has been used since the beginning of time to make decisions and choices. Logic is the human go to problem solving tool. The issue is that it is mostly outdated and ineffective. Phyco-Logic takes that logical reasoning and re-frames it. In other words, with Phyco-Logic it puts a creative spin on the solution.

Think about this for a minute.

A classic brain teaser and psychiatric test features a bathtub full of water, offering a person a spoon, a cup, and a bucket, and asking them to empty it as quickly as possible. Many people will instinctively choose the bucket because it is the largest tool. However, the correct Phyco-Logic answer is to completely disregard the tools and simply pull the plug.

Or perhaps that the door close button on lifts and elevators don’t work. It’s a creative  placebo to make you feel in control.